Musical playground … Kings of Convenience frontman Erlend Oye dances in the crowd at St Jerome’s Laneway Festival.TREES draped with fairy lights, Melbourne trams selling food and audience dance-offs are a few signs this is not your ordinary music festival.
The Sydney College of the Arts in Rozelle was transformed into a musical playground on Saturday for 12,000 fans attending the St Jerome’s Laneway Festival.
“Laneway started out as a street party,” the festival co-founder, Danny Rogers, said. ”We threw a party in a back alley in Melbourne. It was very organic … It just exceeded our expectations.”
The party has evolved into a yearly event with seven shows across Australia and internationally. Rogers believes that smaller festivals are able to give fans a more unique line-up and experience.
”With festivals like the Big Day Out and Future Music, you need really big acts, huge acts, and with that comes obviously huge amounts of money and huge amounts of expectation … our focus is less about the headliners but more about building a solid body of artists.”
Tom Willis, 21, bought a ticket to Laneway because it is a different kind of festival. ”It’s very chilled out, everyone is here to have a good time,” he said.
Not all smaller festivals have experienced the same success.
Peats Ridge, which was held in the Glenworth Valley north of Sydney over the new year, has not covered costs and is yet to pay artists and production crew. The year before, Playground Weekender at Wiseman’s Ferry was cancelled but could not refund customers.
Adam Zammit, the chief executive and founder of Peer Group Media, which runs The Big Day Out festival, said that, just because a few festivals had not survived, did not mean the market was in trouble. Big Day Out sold out in Sydney this year.
The original release of this article first appeared on the website of Hangzhou Night Net.